A B O U T U S
Founded by operators, not career consultants
NorthGround Strategic is a Miami-based business transformation firm for owner-led companies with $5M–$25M in revenue. Some are in trouble. Others are profitable but not performing the way they should.
Most businesses in that position don't have one problem. They have several that have quietly become normal. Revenue gets mistaken for profit. Activity gets mistaken for productivity. Spending continues because "we've always done it this way." We call the distance between what leadership believes and what the numbers show the Reality Gap. Our job is to find it and close it.
We don't analyze, recommend and leave. We get inside the business, measure what is actually happening, fix what matters most, and stay until the results show up in the numbers. Then we build the reporting and accountability that keep them there.
Between them, the founders bring 29+ years of executive leadership, 17 years of business ownership, and hands-on work in finance, sales, procurement and operations. We work in English and Spanish.
See what's really happening. Solve what matters.
Measure the results. Make them stick.
M I S S I O N
To help companies turn operational complexity and financial underperformance into measurable, sustainable results by identifying the gap between perception and reality, implementing practical solutions, and creating the accountability necessary to make improvements last.
V I S I O N
To become the trusted operating partner for companies that need more than advice: experienced leadership, practical solutions, measurable improvement, and lasting change.
O U R T E A M
CO-FOUNDER & MANAGING PARTNER
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Marius Rosenberg
Marius Rosenberg didn't set out to become a consultant. He became an operator.
For more than 17 years, Marius co-owned and ran EMRA Services, a multimillion-dollar government-sector food brokerage and supply business in Miami. He managed its operations, workforce, accounting, budgets and vendor negotiations. He knows the owner's seat from the inside: making payroll, managing cash and carrying the risk.
Most recently, Marius led the turnaround of a products and services distributor serving institutional customers. He joined as Sales Manager to rebuild the sales function and became Chief Operating Officer within seven months. When the CFO departed, he also took on CFO responsibilities and purchasing. He worked across every part of the business: marketing, sales, operations, warehouse, service operations, finance and purchasing.
He set minimum sales margins and tied sales compensation to margin. He introduced weekly leadership reporting, measured every marketing dollar, and took over payroll and vendor payments. He also restructured past-due vendor obligations so creditors were paid while the business kept operating. The results:
More revenue in six months than the company had produced in any prior full year
Gross margin up from under 2% in 2024 to over 10% in the first seven months of 2026
A first quarter that went from a loss to nearly half a million dollars in gross profit one year later
His 29-year career also includes general management in South Florida hospitality, event operations across three countries, mortgage brokerage, residential property management, and service as a Sergeant Major in the Israeli Air Force, leading more than 200 soldiers.
Marius holds a BBA in Economics, cum laude, from the University of Miami and an Honors AA from Miami Dade College. He speaks English, Hebrew and Romanian, and has working knowledge of Spanish.
CO-FOUNDER & PARTNER, OPERATIONS AND PROCESS
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Georgina Bachour
Georgina Bachour turns decisions into daily practice: the processes, workflows and systems that make change last.
For more than five years, she was Procurement Director at a products and services distributor serving institutional and public-sector buyers. She built its procurement department from the ground up. Her method was to study how work was actually being done, find where errors and delays came from, and write the procedures that fixed them. She created and maintained process documentation for ISO 9001 and took part in the company's periodic ISO audits.
Georgina has managed public-sector bids and projects worth up to about $2 million, from requirements review and product sourcing through purchasing, fulfillment and customer communication. She built direct working relationships with major national distributors and manufacturers, and used manufacturer programs to secure better pricing. She also worked alongside software developers, turning real workflows into requirements for the company's internal systems.
During the company's 2025–2026 turnaround, she led procurement and vendor negotiations alongside Marius as gross margin rose from under 2% to over 10%. At NorthGround, Georgina leads the Implement, Manage and Sustain stages of the NorthGround Performance Method™. She makes sure each improvement becomes a documented process the client's team can run without us.
Georgina is a native Spanish speaker and works with clients in both Spanish and English.
I N T H E I R W O R D S
“He implemented effective processes and operational frameworks that not only addressed immediate challenges but also created a foundation we continue to build upon today.”
— C E O, P R O D U C T S A N D
S E R V I C E S D I S T R I B U T O R
N E X T S T E P
Is there a reality gap in your business?
Book a free conversation. Tell us what isn't working; we will tell you honestly whether we can help.